Category: For SMEs

Connected Women, headed by Ms. Gina Romero and co-founder Ms. Ruth Yu-Owen, in partnership with Facebook, through Prof. Aries Patawaran, conducted a one-day seminar about starting up a business and marketing it. One of our team members was present at the event; thus, we are sharing the things to avoid so you, too, can have a profitable business in the Philippines. Note that the following items are not listed according to how they were discussed in the seminar. Also, this is a mash-up of the two topics mentioned above. Reasons Why You Don’t Have a Profitable Business You don’t understand the market. Understanding your market, through market research, is crucial for any business. The University of British Columbia says accurate data about your market is critical. The video below explains…

Let’s face it.   In today’s ever-changing environment, the ever-growing consumer demands and expectations and technological advances, competition in business is fierce. Which means to be profitable, your business has to come up with a long list of strategies. But who has time for all these? So we scoured the internet for the fastest tips on how to increase profitability, and almost all them point to one thing: Productivity. The thing is… What productivity workshops have been telling us does not apply any longer. The modern business setting calls for modern productivity techniques. Relying on time management alone no longer works. What should be done instead? We gathered information from different sources, and here are the top tips from the experts. How to be productive in the modern world Have time…

In case you haven’t heard about it, there is a fake invoice scam that has been circulating targeting business owners. These scams may be an attempt to fool you or your employees to pay for products or services you haven’t really availed or may not even exist at all. It's similar to smishing, but the fake invoice scam is usually sent via email.Other times, these scams require you to download and install a file that contains malware. This malware is created to steal your private information, usually related to banking.How does the fake invoice scam work?There are different versions of this scam but, by and large, you’re sent a legit-looking invoice that has a subject looking like this:[caption id="attachment_28124" align="aligncenter" width="620"] Credit: Telegraph UK[/caption]Sometimes, it may be labeled “past due”…